Insights Worldwide Researches goal is to get beneath the surface of what the data means. When conducting quantitative studies, we use conjoint analysis as well as other statistical techniques to completely understand customer preferences, and perceptual maps to present the findings in a clear and concise manner. To make sure focus group data is thoroughly analyzed, and to eliminate any possible bias, all focus group videotapes are transcribed – in real time when possible. Then afterward we create a matrix of the transcripts for complete analysis of the data.

Business Success. Our loyal following of national and international clients often sight our success with their most challenging projects. The breadth of our client roster demonstrates our flexibility to quickly understand your unique challenges.

All work is conducted in-house. At Insights Worldwide Research, all our work is conducted in-house to ensure control of the data and accuracy of the findings. We have our own data collection staff using the latest in CATI technology to quickly conduct accurate telephone interviews. Many of our interviewers are students at UCI and represent a variety of languages and cultural diversity. This means a higher quality interview for your project.

Insights Worldwide Research never uses professional respondents. All Insights Worldwide Researches focus group participants are recruited from exclusive lists – not databases. We have a staff of professional, bi-lingual recruiters who know how to find the best participants and to ensure that each participant accurately meets all screening criteria.