 Client List
Consumer Products & Services
AirTouch, Jenny Craig, Tectrix, Maglite Inc, Kellogg’s, Giant Golf, Toshiba, Epson, Canon,
Los Angeles International Airport, LA Looks
Food & Beverage
Starbucks Corporation, Winchell’s, Del Taco, El Pollo Loco, McDonalds Corporation, Home Town Buffet, Nestle,
Coca-Cola, Lamb Weston, Edwards Bakery
Medical Products & Services
Cordis Neuroscience, Futura, MemorialCare, Electra Instruments, Hoag Hospital,
Blue Cross of CA, Planned Parenthood
Industrial Products & Services
76 Lubricants, Daylight, U.S. Freightways, Hughes Aircraft, Optical Disc Corp., American Lock & Supply,
Thomas Staffing, Ingram Micro, Rain Bird, MonierLifetile LLC
Education
University of California Irvine, University of California Davis, Chapman University,
Saddleback College, Aris, New Horizons
Finance
Fremont Investment & Loan, Edison Capital
Housing Products & Services
The Irvine Company, MonierLifetile LLC
Government & Social Marketing
State of California, City of Huntington Beach
Retail
Smart & Final, Black & Decker Society Brass
Partner List
Search Engine Marketing and Internet Consulting
Information Resource
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Success Stories
Brand Repositioning
Challenge:
A 120-year-old national retailer wanted to reposition itself to a younger market without affecting their loyal customer base. Our client believed aggressive pricing was their reason for success. They wanted to determine if this should remain their positioning strategy for growing their market among young people.
It was decided to conduct several focus groups across the United States. Because 16 focus groups would be conducted, the use of conjoint analysis during the groups became a viable option. Conjoint analysis made it possible for us to determine the relative value of several attributes to consumers when deciding which store they will visit.
Insight:
Employing a specially designed conjoint analysis technique, nation-wide focus groups were undertaken. Insights Worldwide Research determined our client’s most important attributes for both existing and younger target market customers. Results showed that while price was important, it held much less value than three other distinct positive attributes.
Results:
Less than one year after the research was complete and our recommendations implemented, our client experienced significant increase in sales, and successfully created strong brand preference within the minds of their new and existing customers.
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