 Client List
Consumer Products & Services
AirTouch, Jenny Craig, Tectrix, Maglite Inc, Kellogg’s, Giant Golf, Toshiba, Epson, Canon,
Los Angeles International Airport, LA Looks
Food & Beverage
Starbucks Corporation, Winchell’s, Del Taco, El Pollo Loco, McDonalds Corporation, Home Town Buffet, Nestle,
Coca-Cola, Lamb Weston, Edwards Bakery
Medical Products & Services
Cordis Neuroscience, Futura, MemorialCare, Electra Instruments, Hoag Hospital,
Blue Cross of CA, Planned Parenthood
Industrial Products & Services
76 Lubricants, Daylight, U.S. Freightways, Hughes Aircraft, Optical Disc Corp., American Lock & Supply,
Thomas Staffing, Ingram Micro, Rain Bird, MonierLifetile LLC
Education
University of California Irvine, University of California Davis, Chapman University,
Saddleback College, Aris, New Horizons
Finance
Fremont Investment & Loan, Edison Capital
Housing Products & Services
The Irvine Company, MonierLifetile LLC
Government & Social Marketing
State of California, City of Huntington Beach
Retail
Smart & Final, Black & Decker Society Brass
Partner List
Search Engine Marketing and Internet Consulting
Information Resource
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Success Stories
Extending The Brand
Challenge:
A globally branded client of ours was investigating offering additional services to existing clients. When this client approached Insights Worldwide Research, they had a few concepts in mind; however, they felt they could not define the business they wanted to be in until they fully understood the customer needs as they relate to this new service.
Insight:
Because of thoughtful recruiting and expert moderating, participants were open and honest in their comments. After thorough analysis, it was determined there was an opportunity for our client to develop this new business. The findings created the backbone of the new business including insights regarding an effective value proposition and target strategy.
Result:
With a solid value proposition in hand, and a list of benefits important to their target market, our client was able to implement their new business unit with immediate success.
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