 Client List
Consumer Products & Services
AirTouch, Jenny Craig, Tectrix, Maglite Inc, Kellogg’s, Giant Golf, Toshiba, Epson, Canon,
Los Angeles International Airport, LA Looks
Food & Beverage
Starbucks Corporation, Winchell’s, Del Taco, El Pollo Loco, McDonalds Corporation, Home Town Buffet, Nestle,
Coca-Cola, Lamb Weston, Edwards Bakery
Medical Products & Services
Cordis Neuroscience, Futura, MemorialCare, Electra Instruments, Hoag Hospital,
Blue Cross of CA, Planned Parenthood
Industrial Products & Services
76 Lubricants, Daylight, U.S. Freightways, Hughes Aircraft, Optical Disc Corp., American Lock & Supply,
Thomas Staffing, Ingram Micro, Rain Bird, MonierLifetile LLC
Education
University of California Irvine, University of California Davis, Chapman University,
Saddleback College, Aris, New Horizons
Finance
Fremont Investment & Loan, Edison Capital
Housing Products & Services
The Irvine Company, MonierLifetile LLC
Government & Social Marketing
State of California, City of Huntington Beach
Retail
Smart & Final, Black & Decker Society Brass
Partner List
Search Engine Marketing and Internet Consulting
Information Resource
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Success Stories
Market Penetration Study
Challenge:
Our client manufacturers printers and wanted to increase market share among retail buyers. Insights Worldwide Research needed to thoroughly explore and understand how consumers make retail printer purchase decisions. It was decided that one-on-one in-depth interviews conducted across the Untied States would deliver the insights and results needed by our client.
Insights:
Insights Worldwide Research discovered that many customers actually make their buying decision before entering the store. In many cases, the retail aisle is used to only to justify a decision that has already been made. We found that many customers actually gather their purchasing information from the Sunday newspaper – where, until our research insights, our client had never advertised.
Result:
Based on the insights, our client transferred advertising dollars to the mediums most likely to influence the purchase decision. The results was a significant increase in sales at the retail level, and a greater understanding of how their customers make the purchase decision, then justify this decision at the retail aisle.
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