 Client List
Consumer Products & Services
AirTouch, Jenny Craig, Tectrix, Maglite Inc, Kellogg’s, Giant Golf, Toshiba, Epson, Canon,
Los Angeles International Airport, LA Looks
Food & Beverage
Starbucks Corporation, Winchell’s, Del Taco, El Pollo Loco, McDonalds Corporation, Home Town Buffet, Nestle,
Coca-Cola, Lamb Weston, Edwards Bakery
Medical Products & Services
Cordis Neuroscience, Futura, MemorialCare, Electra Instruments, Hoag Hospital,
Blue Cross of CA, Planned Parenthood
Industrial Products & Services
76 Lubricants, Daylight, U.S. Freightways, Hughes Aircraft, Optical Disc Corp., American Lock & Supply,
Thomas Staffing, Ingram Micro, Rain Bird, MonierLifetile LLC
Education
University of California Irvine, University of California Davis, Chapman University,
Saddleback College, Aris, New Horizons
Finance
Fremont Investment & Loan, Edison Capital
Housing Products & Services
The Irvine Company, MonierLifetile LLC
Government & Social Marketing
State of California, City of Huntington Beach
Retail
Smart & Final, Black & Decker Society Brass
Partner List
Search Engine Marketing and Internet Consulting
Information Resource
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Success Stories
New Product Insights
Challenge:
A new product development team approached us with the need to gain market insights for an innovative product they were bringing to market.
Insights:
As part of our new product emersion focus groups, we test many attributes of new and potential products. Among those factors are value perceptions, package design, market saturation, etc. Not only did the research help our client determine the market space and create an effective package, we also learned that the pricing planned by our client was too low. Participants indicated that if this product was priced at the pricing point suggested by our client, the perception was a poor quality product. The pricing sensitivity exercise indicated that a higher price point generated greater confidence in the product and a greater willingness to make the purchase.
Results:
Based on the research findings, our client introduced the product at a price nearly double the original planned price. The new product experienced an extremely successful introduction at the retail level. Within two years, our client, and their product, were acquired by a much larger company for a handsome profit.
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