 Client List
Consumer Products & Services
AirTouch, Jenny Craig, Tectrix, Maglite Inc, Kellogg’s, Giant Golf, Toshiba, Epson, Canon,
Los Angeles International Airport, LA Looks
Food & Beverage
Starbucks Corporation, Winchell’s, Del Taco, El Pollo Loco, McDonalds Corporation, Home Town Buffet, Nestle,
Coca-Cola, Lamb Weston, Edwards Bakery
Medical Products & Services
Cordis Neuroscience, Futura, MemorialCare, Electra Instruments, Hoag Hospital,
Blue Cross of CA, Planned Parenthood
Industrial Products & Services
76 Lubricants, Daylight, U.S. Freightways, Hughes Aircraft, Optical Disc Corp., American Lock & Supply,
Thomas Staffing, Ingram Micro, Rain Bird, MonierLifetile LLC
Education
University of California Irvine, University of California Davis, Chapman University,
Saddleback College, Aris, New Horizons
Finance
Fremont Investment & Loan, Edison Capital
Housing Products & Services
The Irvine Company, MonierLifetile LLC
Government & Social Marketing
State of California, City of Huntington Beach
Retail
Smart & Final, Black & Decker Society Brass
Partner List
Search Engine Marketing and Internet Consulting
Information Resource
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Success Stories
New Product Development Research
Challenge:
A sporting equipment client of ours manufactured both a stair-stepper and a stationary bike for national health-clubs. Customers were asking for a treadmill to round out the product line-up. Our client wanted to develop a treadmill only if it was innovative and compelling as their other market leading products.
Insight:
With focus groups and conjoint analysis, Insights Worldwide Research was able to define customers’ wants and needs, and develop a clear blueprint of “must have” features for designing the treadmill.
Results:
With a thorough and complete market report in hand, the industrial designers creating the treadmill were able to deliver a hot product months ahead of schedule. This occurred because the Insights Worldwide Research report settled any disputes within the design team. As one engineer stated, "All we had to do was refer to the Insights Worldwide Research report and see what it is the customer wants." Not only did our client introduce a successful and innovative product they also saved money by shortening the design process.
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