Price comparison site nets deal with Premier League grounds
LONDON - Consumerchoices.co.uk, the price comparison site, has signed a deal that will see poster ads for the brand showcased across football stadiums in the UK.The contract has been signed with Sports Revolution, the media rights owner in UK football  

AOL brings in Rubicon Project to cover withdrawal from Europe
LONDON - The Rubicon Project is benefiting from AOL's retrenchment in continental Europe, having been brought in to manage unsold inventory in six markets including Spain.  

HomeNet Adds “Video-to-Pictures” Functionality to Its Video Online Marketing Suite
Eliminating the Need for Dealers to Take Individual Pictures of Vehicles   March 2, 2010 (West Chester, PA) – HomeNet announces the release of enhancements to its Video Online Marketing Suite that allows dealers who are creating live video ads for  

South African Tourism welcomes back Marketing Manager
South African Tourism has welcomed back Tommy Lindblad to their Australian team, taking on the role of Marketing Manager at the Sydney based tourism office. Tommy, who worked with the South African Tourism team for a year while former Marketing Manager  

GM’s Reuss: New Chevrolet marketing plan on the way
Chevrolet will look to showcase its Corvette and Camaro flagship performance coupes as it plans a thorough refresh of its future marketing efforts, according to General Motors’ North American president, Mark Reuss. “When have you ever seen ’Vettes  

Green Technology Turns to Viral Marketing and Good Ol Fashioned Michigan Innovation
Online marketing gurus, Ted Cantu, has created a mock web video TV show to sell Michigan based products.  

Forthofer Marketing Launches Online LEGO Star Wars Guide
Forthofer Marketing has launched a new website targeting LEGO Star Wars fans. FOR IMMEDIATE RELEASE PR Log (Press Release) – Mar 10, 2010 – Brothers Jason and Stephen Forthofer launched Galaxy Bricks website. Galaxy Bricks is a comprehensive online  

CIM Director urges marketing employers to get involved in education
Kapur, who herself is an Employer Champion for the new Diplomas, is determined that school leavers will benefit from the experience of employers and that this will help prepare them for the realities of the workplace. The 14-19 reforms are a  

Mace considering sale of marketing line
Having already decided to rid itself of its car wash division, Mace Security International Inc. of Horsham is considering selling its online marketing businesses, as well. In a news release today, the company announced it had hired Northside Advisors  

ENDLESS ANALOG APPOINTS CLYNE MEDIA TO LEAD MARKETING AND PUBLIC RELATIONS INITIATIVES
— Inventor-manufacturers of CLASP® (Closed Loop Analog Signal Processor) look to increase media exposure and market share — NASHVILLE, TN, March 10, 2010 — Endless Analog, the Nashville-based inventor, manufacturer and exclusive distributor of the  

Diesel taps Iced for social media marketing
Italian fashion brand Diesel has hired Iced Media, an integrated agency that specializes in online and social media, as its agency of record. Iced won the business after an RFP process that included more than five other agencies, according to a statement  

Christopher & Banks debuts loyalty program
Christopher & Banks, a women's clothing specialty retailer, has launched its “Friendship Rewards” multichannel loyalty program.The initiative, announced March 9, will span the company's more than 800 retail locations and two e-commerce sites under  

Stratmark loyalty initiative targets newspaper subscribers
Stratmark launched “My Reader Rewards,” a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. Debbie Snyder, VP of sales and marketing for the Dallas-based direct marketing agency, said that it  

Marketers, Get Back to Boring
Yes, this is a pattern. Early last year I called for a "slow marketing" moment. Late last year, I suggested we fixate on three basic words to survive 2010: serve, shrink and simplify. Today, my call to action goes for the uninspiring jugular: back to  

Festiva unveils benefits for loyalty push
Festiva Hospitality Group will roll out benefit packages for its recently launched Adventure Club Loyalty Program on April 1. The Adventure Club is a points-based vacation membership program that positions itself as an alternative to timeshares. The club