RAC Lite 2010 provides marketing lessons from Canada
Dustin May, the Director of Marketing for one of Canada’s most successful clothing retailers Bootlegger, will take RAC Lite 2010 delegates on a walk through the best in international retail and advertising practices on the 24th August at  

Silver Lake Acquires Majority Stake in Allyes, China's Leading Digital Marketing Solutions Provider
SHANGHAI , July 30 /PRNewswire-Asia/ -- Silver Lake , the global leader in private investments in technology and technology-enabled industries, today announced that it has entered into an agreement to acquire a majority stake in Allyes Online Media  

Buying group report update to include Furniture Marketing Group
Share this on Organization has 90 members with 800 stores Furniture Today Staff -- Furniture Today, July 30, 2010 HIGH POINT — A special report on buying groups in Furniture/Today's July 26 print issue inadvertently omitted the High Point-based  

DMA e-mail group creates educational YouTube channel
The Direct Marketing Association's E-mail Experience Council has created a YouTube channel to promote the benefits of e-mail marketing. “We want to educate and evangelize across all verticals on direct response and branding [through the e-mail  

O-bit expands sales team with two new recruits
Fast growing O-bit Telecom has expanded its sales team with two new hires. Jerry Pettie joins O-bit as Key Account Manager and proactively manages large account's spend and growth. Before joining O-bit, Pettie was a New Media Consultant for BT Retail in  

Inscrutable Consumers Push New Frugality Overboard
The bottom line? 'No one knows anything' about the state of the American Consumer. We are, in fact, a nation of schizophrenics who 'splurge on high-end discretionary items and cut back on brand-name toothpaste and shampoo.' Apple and Mercedes-Benz are  

Videogame Makers Drop Subscription Fees; Sell Virtual Goods
It appears that U.S. videogame makers are finally catching on and, like their colleagues in countries like Korea and China where software piracy is rampant, are giving away subscriptions in the hope that they can make more money by charging players for  

President Will Start Promoting Auto Bailout In Speech Today
Nine of GM's 11 plants have canceled traditional summer shutdowns to keep up with consumer demand, and GM and Chrysler have added shifts. In addition, GM has repaid a $6.7 billion loan and it is talking about going public in the fourth quarter. Ron  

Omo Will Plant GPS Devices To Follow 50 Brazilians Home
The promotion -- 'Try Something New With Omo' -- is in keeping with the brand's international 'Dirt is Good' positioning that encourages parents to let their kids have a good time even if they get dirty, Wentz writes. The brand is already in 80% of homes  

Is Vitaminwater Healthy, Or Does It just Sound That Way?
'They added vitamins to crap,' says Stephen Gardner, chief litigator for CSPI. 'And it's still crap. Consumers shouldn't have to assume that the front of a label is a lie. You cannot deceive in the big print and tell the truth later.' Judge John Gleeson  

Hatchett Hospitality expands headquarters, adds to sales staff
Hatchett Hospitality is expanding its operations with a 3,300-square-foot expansion of its Memphis headquarters and with the addition of two industry veterans to its national sales staff. “This expansion will create a new design center and showroom –  

Silver Lake Acquires Majority Stake in Allyes, China's Leading Digital Marketing Solutions Provider
Extract not available.  

Aegis acquires Australian marketing company
UK media and research group absorbs Mitchell Communication Group at £208m UK-based media buying and research group, Aegis, has acquired Australia's Mitchell Communication Group for A$363m (£208m). The deal valued the Australian marketing company at  

RMI Direct Marketing releases weddings insert program
RMI Direct Marketing has released the Exclusively Weddings Package Insert Program to market.  

The Marketing Director of Shot in the Gas (SKGO) Addresses FAQ's Raised by the Investor Public
SkyBridge Technology Group, Inc. (PINK SHEETS: SKGO) (http://www.skybridgetechgroup.com/) advises its shareholders and followers, that the Marketing Director of Shot in the Gas Mike Barbee had addressed the shareholders' inquiries about the company's