 Capabilities and Resources
Full Service. We have all the capabilities you expect of a full-service custom research partner
with the added benefit of multicultural and bi-lingual resources. We guarantee the quality or our
research data by collecting it exclusively in house. When recruiting for focus groups, we never
maintain a database. We always recruit from custom lists thereby removing the possibility of
“professional” respondents.
Website and E-mail Surveys
In partnership with New Angel Media
CATI Telephone Interviewing
Mall Intercept
In person interview
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Areas of Specialization
 New Product research is intended to test the quality and performance of new products or
services and elicit users' perceptions, attitudes and experiences prior to a wide-scale launch of
the product or service. We have completed numerous market trial studies in the past several
years for a variety of companies. Our in-depth knowledge of discovering true market needs is a
tremendous asset for companies wishing to obtain this type of information.
Advertising is about communicating who you are and what you have to offer your customers.
Our research methodologies identify powerful positionings and strategies from which vibrant,
enduring campaigns can grow.
Positioning is where we help clients choreograph winning moves. Rather than simply provide
thick reports overflowing with facts and numbers, our insight producing approach equips us to
address business challenges and opportunities and recommend effective marketing solutions.
Our marketing orientation is what differentiates Insights Worldwide Research from most other
research providers. And it's a key reason why we serve as a combination research
provider/marketing consultant in long-term partnerships with many of our clients.
Market Analysis is an essential step in determining the credibility of products and services.
Two of the primary questions customers often ask their vendors are "How much does it cost?"
and "What's in it for me?" Customers, particularly in this business climate, seek solid answers to
predict the true cost and ROI of their purchases. Thus, a key component of Insights Worldwide
Research's Market Analysis practice is TCO/ROI Modeling.
Non-traditional research techniques can provide informative results untapped by more traditional
methods. These techniques can be employed for a deeper understanding of consumer behavior and
motivation, and are especially appropriate to determine how people shop, how a product or brand fits
into their lives and who influences the purchase decision.
Customer Satisfaction studies from Insights Worldwide Research not only deliver understanding
of todays customers but also produce a roadmap to future success. Every business has unique
customer satisfaction requirements. Our customer satisfaction research project begins with a
thorough study of client needs so that every phase of the study—from questionnaire design to
action plan—is custom tailored to the client's specific business requirements.
Branding is essential to building and maintaining a robust customer base. Customers need to
know why they should buy a product or service, what benefits they will derive from using it, and how
it will enhance their businesses. The connections they make with the brand, whether perception or
experience-based, strongly influence purchasing behavior—and impact the bottom line.
Brand Equity is the foremost objective of most leading marketers today. Understanding precisely
all the components of the valuable equity that resides in the brand is the first step toward securing
or achieving brand leadership. Insights Worldwide Research has developed a sophisticated menu of
techniques that has helped a number of blue-chip clients measure, manage and leverage their brand equity.
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